A custom Shopify store for an Amsterdam fashion retailer, bringing a curated multi-brand collection and seven physical stores together in one storefront.
We Are Labels has curated quality brands since 2010, from its base in Amsterdam to seven stores across the Netherlands and Belgium. Online, that breadth is the challenge: the store has to present dozens of labels for women and men without feeling like a maze, and keep pace with new arrivals every week.
The store had to:
We designed a custom Shopify store that puts the collection first: clear brand and category navigation, a calm visual system that lets the labels speak, and a fast path from discovery to checkout on any device.
A clean, editorial storefront that gives the curated collection room to breathe, with the brand's identity carried through every template.
Shoppers browse by label, category or new arrivals, so dozens of brands stay discoverable instead of buried in one long catalog.
Purposeful product pages, clear calls to action and a frictionless cart keep the path from first visit to checkout short.
The store is structured for constant change: new arrivals, outlet and seasonal campaigns slot in without redesign work.
We Are Labels now runs on a storefront that matches the standard of its physical stores: a curated collection presented clearly, brands that are easy to find, and a shopping experience built to convert.
Tell us what you are planning and we will map out the right approach for it, no obligation.
